Day: December 29, 2020

Market research

Market research Marketing research comprises methods and techniques that assist business organizations in learning the changes related to the key players who are part of the internal and external environments of the business. Understanding these influencers gives an edge to businesses to upgrade their ways to survive and flourish in their chosen markets. These days, irrespective of the size and industry, market research has become a vital strategic implementation. With its benefits to business organizations, the area of market research has largely grabbed the attention of scientific researchers as well as practitioners. The latest upgrades such as big data analytics have further enhanced the reach of market research and provided unthinkable innovations related to customer behavior and other areas of analytics. To be able to see oneself get involved with any such aforementioned areas, someone must have a thorough understanding of the concepts, methods, and technologies related to them. – Dr.Nisha Rathore PhD

Management Studies

Management Studies Management science and specializations under it are seemingly growing in popularity and attention all over the globe with their unique contributions to business organizations and scientific research as well. This could be applied to both the learning and application dimensions of it. Being a dynamic stream of social sciences, business management is truly a brilliant field of study and practice that has its branches strongly rooted into other prominent areas or fields such as economics, sociology, psychology, politics, history, and more. Furthermore, the latest upgradations in computing technology have also been useful to the management areas related to learning and application too. Today, students and scholars representing business management are largely fancied by academic and business institutions everywhere. However, the choice of one’s academic destination will surely have an impact on the quality of his or her learning of the necessary skills and knowledge. – Rita Kumari Gupta MBA-NEET